When growth or renewal needs clear direction, vision and practical support.

Growth does not come from ambition alone. It requires a clear direction, a sound business, the right choices and the ability to see the big picture. In the tourism and services business, development often benefits from an experienced external sparring partner to help identify what is essential and put changes into practice.

The advisor brings Ari Vuorentausta’s strong experience in tourism business, management, board work and regional development to the development. The aim of the cooperation is to make the direction clearer and the decision-making more certain.

A clear direction for growth and renewal

Certainty for decisions and management

Concrete steps for development

Stronger conditions for profitable growth

With experience, vision and a hands-on approach

The aim is to make development clear, effective and practical.

Industry knowledge and business experience

An external view

Practical development

Experience to support management and owners

Industry knowledge and business experience

Strong experience in tourism, service business and growth practices.

An external view

We bring clarity, new perspectives and sparring to the debate when your own views need to be challenged.

Practical development

The strategy does not remain on paper, but is translated into concrete actions.

Experience to support management and owners

The background includes experience in leadership, board work, advisory roles and business development.

Ari Mountain black

Ari Vuorentausta is the founder and principal advisor of Advisori Oy. He has over 20 years of experience in tourism business management, tourism business development and supporting the growth of tourism areas.

Ari has served as CEO of the Lapland Hotels chain, Development Director of a safari company and in several board and advisory roles. He has also chaired the joint Nordic steering group of the Arctic Europe Tourism Cluster, which brings together operators aiming for international growth. He has strong experience in strategy work, operational management, building growth and developing cooperation between different actors. Ari is known for his clear, solution-focused and pragmatic approach, and together he brings experience, structure and insights to the discussion to help drive progress forward.

have known Ari for several years. We have collaborated on developing the customer experience of the company he leads, and I have also had the pleasure of interviewing him for my own book. Ari is a genuinely customer-oriented professional who has demonstrated both versatility and courage as a leader. It has been a pleasure to observe how, under his leadership, Lapland Hotels and the company’s brand have evolved into a respected national player.
Kari Korkiakoski
CEO – Futurelab Experience
During Ari’s tenure as Chair of the Board of the Lapland Chamber of Commerce, the organization developed significantly and in a multifaceted way, both operationally and financially. The association’s strategy, values, and mission were clarified to effectively guide its activities. The Lapland Chamber of Commerce was also recognized, among other distinctions, as the Chamber of the Year in Finland.
As Chair, he led the board’s work in a determined and efficient manner, actively involving and listening to all board members. In addition, he provided valuable support and guidance to the Chamber’s CEO in their role.
Mika Haapala
Chair of the Board, Lapland Chamber of Commerce
HR Director, Outokumpu Stainless Oy
Ari has served with distinction as Chair of the Steering Group for the pan-Nordic tourism initiatives Visit Arctic Europe 1 and 2, as well as the Arctic European Tourism Cluster, which includes 110 companies and organizations from Lapland, Northern Sweden, and Northern Norway.
Drawing on his extensive and diverse experience in the tourism industry, he has guided the work of these initiatives toward their stated objectives. Among his key strengths are the ability to engage and align steering group members from different organizations, while maintaining a clear focus on what is essential for achieving the goals.
Trond Øverås
CEO / Managing Director – NordNorsk Reiseliv AS   |   Arctic Norway Tourist Board

When you need an experienced sparring partner for business development and growth

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